TAKING PHOTOS OF YOUR ARTWORK
When sharing photographs of your artwork on social media, or on a course registration page, there are several factors you will want to consider. The main point of the photos taken of artwork is to showcase the artwork. If the photo is from a lesson for an online class, then the artwork should show what students will be learning in the class, but also to market the course in a way that people are drawn in. Showing the artwork with materials that will be used, and also with the artists are great ways to draw in new students, as well. Please see some examples below of how you can take photos of your work that will draw in new clients, students, and followers.
PHOTOS OF JUST THE ARTWORK
These photos are important for online classes so that students can see exactly what they will be creating. What is important when taking these photographs is that you have good lighting without glare, and that you capture the image straight on, and not at a funky angle. Angles can be used later for the artsy photo shoot! To get a great, leveled photograph, you can place your painting on the wall, or flat on the ground, in natural light. I often take my pictures next to a window, without direct light, and place my painting on a flat table, or on the ground.
ARTSY PHOTOS OF ARTWORK
These photos display more than just the artwork. These show the artwork in the space that it was created, or how the artwork might look hung in a home. These photographs are a way to draw in a customer or student even more because the photograph is a work of art in itself. So, think about what would draw you in to purchasing an online class.
PHOTOS OF ARTIST AND ARTWORK
These photos will draw students in because of the artist! Students want to feel connected with the person behind the art. The best way to do this aside from live interviews, speaking to the students, etc. is to have images of yourself with your art. Connect with your audience by being present in your photos with your creation.
I hope that this was helpful for you to understand different ways that you can present your art to your followers! Trust me when I say that an image can go a long way! Our photographs help to tell our story! What story do you want to tell?